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Advertising Campaigns BAMK 461 Spring 2013   Tags: 461, advertising, bamk, bamk461, campaigns, course guides  

Last Updated: May 10, 2013 URL: http://libguides.unco.edu/bamk461 Print Guide RSS UpdatesShareThis
Demographic/Market Research Print Page
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Digital/Social Media Websites

  • Nielsenwire
    Nielsen provides advertising and marketing expertise for traditional and digital forms of media. Visit nielsenwire for insights on media trends and consumer media preferences.
  • comScore Data Mine
    Get graphical representations of data on digital media trends.
  • Alexa
    Get traffic statistics, search analytics, and audience information for websites. Searchable by name of website.
  • Google Ad Planner
    See top 1000 most visited sites worldwide, as measured by Ad Planner.
  • Quantcast.com
    Get audience reports for major web properties.
  • Pew Internet & American Life Project
    The Pew Internet & American Life Project is a nonprofit organization dedicated to collecting data on how Americans use the internet. Webiste has information on trends in how Americans use mobile technology, social networking sites, and more.
 

Company & Industry Information

 

Useful Databases & Websites

  • Simmons National Consumer Survey (OneView)
    Want to know how what percentage of 22 to 24 year olds visited Hulu.com in the past 30 days? Curious about what percentage of females say that they never click on banner adds? This database allows you to select and cross-tabulate variables from the Simmons National Consumer Survey.
  • Mintel Oxygen
    Market research with a consumer focus. The Lifestyle Reports in Mintel cover topics such as how American use Social Media and how to market to specific segments of the population. AkzoNobel is covered in two reports Home Improvement - US - February 2011 and Paint and Wallcoverings - US - March 2010.
  • Passport GMID
    Passport GMID has statistics on consumers and industries for more than 80 countries. For this project, check out Home and Garden in the US and the Consumer Lifestyles in the US reports.
 

Simmons National Consumer Survey

 

Advertising Age

Find current advertising and media news at AdAge.com. The AdAdge DataCenter profiles top advertisers. 

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