Business: Advertising  Tags: business advertising marketing bamk_461  

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Use these resources as first stops for finding information such as company profiles, industry overviews, financial statements, and articles about companies. Also use these resources to find demographic and psychographic trends.  Access databases from the Libraries' Article Finder webpage at http://library.unco.edu/articlefinder.htm.

• ABI/INFORM (ProQuest) - provides access to articles from nearly 3,000 worldwide business periodicals and more than 60,000 company profiles.
• Business Source Premier (EbscoHost) - in addition to traditional articles from more than 2300 periodicals, find  company and industry profiles, market research reports, and country overviews.  
• LexisNexis Academic - the Business section of this database provides some often forgotten treasures.  Company searches retrieve information from a broad range of sources including some Hoover’s reports and Standard and Poor’s resources.
• LexisNexis Statistical - access statistics produced by federal agencies, states, and intergovernmental organizations.
• ProQuest Business Databases -  includes several business-related databases such as ABI/INFORM Global, Accounting & Tax Newspapers, Accounting & Tax Periodicals, Banking Information Source, Business Dateline, Career & Technical Education, ProQuest Asian Business & Reference, and ProQuest European Business.

For Books from UNC Libraries:

• The Source catalog lists books and other materials in Michener Library and the Skinner Music Library. Start with a WORD search, entering a word or combinations of words that describe your topic.

For Books from Other Libraries: