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Real-Time Teaching for Real-World Markets: The Case for OER in Finance by Dr. Constantin Gurdgiev, Associate Professor of Finance

Constantin Gurdgiev headshot

The traditional proposition for using OER in modern classrooms focuses on the reduction of costs associated with purchasing educational materials. Another common advantage of OER is the promise of “democratization of knowledge” – a proposition that OER allow audiences outside the confines of formal degree programs access to learning materials.

Undoubtedly, both of these aspects of OER are powerful factors driving growing rates of OER adoption in higher education, including at UNC.

However, when it comes to the fields that are data- and time-sensitive such as finance, OER offer another benefit that works well with the core objectives of modern education. That benefit is being able to deliver accurate, up-to-date, sector-specific, and jobs-market focused applied content that traditional commercial textbooks and course materials simply cannot match. 

News and data flows are at the heart of business education

In business, news flow – a flow of time-sensitive and materially important information – forms a core part of decision making. In finance, that decision making covers higher levels of management. Fund managers define investment strategies tailored to opportunities and threats presented in the news flow. Institutional investors, corporate CFOs and financial analysts must track the evolution of news and react to it both tactically and strategically.

Data and news flows also reach back and front office mid-managers, traders, investors, portfolio and asset management support specialists, and corporate project finance professionals, and treasury managers. Take any financial institution, from a local credit union to a globally-trading specialist hedge funds, their daily operations are anchored to news and data. The news flow is woven into financial analysis, modeling and decision-making both ‘vertically’ (across the model inputs) and ‘horizontally’ (across time). It serves to confirm prior strategical and tactical knowledge and to test this knowledge against possible changes in the conditioning and causal relationships. 

Change defines finance

Crucially, in finance, axiomatic, theoretical and empirical foundations of our knowledge are subject to frequent and disruptive changes.

This means that news flow in finance and in business is not just the noise of the media. It is a flow of “hard” quantitative data that materially influences asset values, expected future returns on investments, R&D, Mergers and Acquisitions, market expansions, marketing, strategic changes in management, talent acquisitions, and so on. It is also a flow of “soft” qualitative information, such as statements, disclosures, warnings, company or policy communications, and more. 

Just as our information flows become broader, deeper and more complex, the tools we use in integrating news flow into our business decision-making also change. Rapidly. In academic finance, we are seeing adoption of new research tools and methodologies that displace prior norms of analysis every decade or less. Finance is always the frontal point of new technology adoption in business decision-making. 

This is not what is expected to happen in many other disciplines of inquiry, where the rates of change are more slow, more predictable. There are many epistemological reasons for this, but reality is that the core body of knowledge in natural sciences is changing more gradually and less dynamically than in social sciences. The same change is even faster in finance than in any other sub-discipline of business.

OER: challenging epistemological biases

In the lecture halls, this means that financial course materials and engagements must integrate news flow, and anchor key analytical concepts and frameworks to information and data flows. These data and events that generate them must then be tested across time and models, with a common expectation that it might fundamentally alter our understanding of and experience with the world around us. The use of these frameworks and analytical methods must then be integrated into applied sector-specific body of knowledge and aligned with modern workplace tools.

Put simply, a textbook written in 2019, and updated in 2023 is out of the news flow by the time it hits the reviewers’ desks in 2024. Worse, as it passes through the filters of epistemological biases of its authors, reviewers and publishers, it faces just two options for survival through to publication. Option one: it can evolve into a generic, high-level text covering only broadly consensual and largely outdated frameworks. Option two: it can focus on highly technical and specialist aspects of our body of knowledge that make them relatively immune to reviewers’ and publishers’ biases, at the expense of giving up on being timely and skills-focused. The best textbooks in finance fall into that second trap: they are technically flawless, yet practically outdated, highly theoretical and poorly targeted to applied skills sets.

Inevitably, these texts fail to meet the test of everyday reality/news flow.

Take one example. Almost all literature on the subject of investments and portfolio management focuses on the well-publicized regularity that gold and bonds act as “risk diversifiers” to stocks. In other words, during stock market turmoil, we come to expect – and this is the subject matter of traditional textbooks on the subject – that investors selling stocks will move their funds into government bonds and gold. 

This “flight to safety” movement prevails in almost all historical episodes of major stock market corrections, which is commonly noted in the textbooks – except for the never-discussed experience of the Global Financial Crisis, when the selloff in stocks led to waves of investors selling bonds and gold. This is not covered in the textbooks not because the authors are ignorant, but because the Global Financial Crisis was so violently challenging to the prevalent norms of established finance, it is deemed to be too anomalous to be worthy of coverage.

Zoom to the market turmoil in the second week of April 2025. Stocks crashing, and gold and bonds are selling off too, at least in the very first day of the announced tariffs. Thereafter, gold rose, bonds continued to fall and stocks at first tanked, then rebounded. Is anomalous becoming the new norm? You wouldn’t know it if you consulted the commercially published textbooks full of mathematical models, and short of critical analysis that traders and investors need in the real world. 

Yet, my OER-utilizing course, BAFN479 Portfolio Management, was fully enabled to deal with these types of events precisely because it is not anchored to a singular textbook. Instead of focusing on tracing out one source of materials, we use weekly-updated lecture notes, specialist data sources, and analytical files that cover high level frameworks that many traditional textbooks would do, but go beyond these. Where textbooks use stylized examples and long-dated historical data to work through conceptual definitions and analytical tools, we use real-time, real-world data and we overlay it with actual news flow. That allowed us, for example, on April 9 to discuss in class the events in the gold, bond and stock markets in the context of actual institutional portfolios. It also allowed us to extend key tools of theory and modern portfolio strategies to the concepts of financial hedges and safe havens that are current to the modern practice and research yet are never consistently covered in the textbooks.

This ability to transcend the orthodoxy of “established” business, financial, and economic body of knowledge, to challenge the prevailing narrative using key tools and timely news and data flows is the key benefit of OER to the lecture hall. The power to link today’s information to current decision making without having to graft both onto the old trees of  past knowledge is the promise of OER in the lecture hall. Keeping the subjects we teach current, immediately reactive to the reality of business and financial environments around us is more than an opportunity to teach better. It is an opportunity to enable our students to face real world challenges not as an auxiliary example to the textbook, but as the core part of our classroom engagements.

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Diana BeckerDiana Becker was awarded an OER grant in the 2023-24 academic year. In this profile, she discusses why and how she is using OER in her NURS 374 Clinical: Adult Health course. 

What course did you convert to OER?

I converted NURS 374, which is a course where nursing students learn at the beginning of the semester how to care for adult patients in the hospital setting. They then put these principles into practice during a 10-week rotation working alongside nurses in the hospital.

What open resource(s) did you use?

I used two sources primarily: Nursing Advanced Skills by Open RN and Nursing Skills, 2e by Chippewa Valley Technical College.

What motivated you to convert your course to OER?

When I attended college a number of years ago, I remember the cost associated with textbooks.  I also remember that some of those books were not used for more than a chapter or two.  I began to look at alternatives to traditional textbooks after a colleague discussed it at a faculty meeting.

Could you describe the process you went through to convert your course to OER? 

Prior to conversion, I had a pretty good idea of what I was looking for.  Additionally, I had already done some research into what resources I may want to use.  Since the resources I was looking for primarily pertained to skill attainment, it was easy to find the style of book that I wanted.  I also knew that I didn’t just want to change to an online book.  I wanted to create a resource that presented material that students needed to know, rather than having to find the pages or sections I wanted the students to read.  Once I found the resources I wanted, I read through each section and created separate documents: must read, good review, and checklists.  During the fall semester, I created a resource using the desired material for what the students must read.  Moving forward, I hope to also create a resource with the review materials and checklists.

Did you encounter any challenges during the conversion process, and if so, how did you overcome them?

The main challenge I have faced is working with colleagues about the advantages to OER materials.  We are still working through this!  Otherwise, I was fortunate to easily find materials I wanted to use.

Have you received any feedback from students about using OER in your course? If so, what has been their response?

I sent out a 7-question survey to students.  I didn’t receive a lot of feedback, but those who did respond found the materials accessible and easy to read.  However, many of them didn’t read all of the materials.  But, those who didn’t read all materials did self-report that they often don’t read materials for courses.

Can you share any advice or tips for other faculty members who are considering converting their courses to OER?

If you are considering using OER, do it. If you just keep thinking about it, you will never do it.  I think it is well worth the faculty time because it truly enables you to create a resource that is specific to your course, without all of the extra information or materials that may be in a traditional textbook.

Stepping into my new role as a Graduate Assistant focused on Open Educational Resources (OER) has been a profound and eye-opening experience. As a first-generation undergraduate and graduate student from Ghana, a developing country, where access to educational resources is often limited, working with the OER team at UNC has shown me the transformative power of open education. Not only does it challenge the traditional models of learning, but it also offers the potential to change lives by making education more equitable and accessible.

Being a first-generation student from a developing country comes with its own set of challenges. Education has always been seen as a luxury in my community, rather than a right. Textbooks, research materials, and even basic access to information are often out of reach for many students like myself. As I pursued my undergraduate and now graduate degrees, I have always been aware of the financial burden that textbooks and learning resources can place on students. It is not uncommon for students back home to rely on outdated textbooks, shared among classmates, or to go without the materials they need to truly succeed in their studies. This has fueled my passion for exploring alternative approaches to education—ones that do not exclude students based on financial capabilities.

I was fortunate to join the OER team as a Graduate Assistant, a role that perfectly aligns with my passion for education and advocacy. Before joining this team, I had no idea how far-reaching the concept of OER could be. In my home country, the idea of freely accessible, high-quality educational resources is still in its infancy. The cost of textbooks and academic materials is a significant hurdle for many students. For this reason, being part of an OER initiative in a more developed context has truly opened my eyes to the potential impact OER can have, not only in the U.S. but globally.

The primary focus of OER is to provide students with the resources they need to succeed without financial strain. In countries like mine, where families struggle to cover basic living expenses, the cost of textbooks can often be overwhelming. OER help bridge this gap by ensuring that no student is denied access to quality educational resources due to cost. These resources are designed not only to reduce costs but to improve educational outcomes by making up-to-date materials more readily available. The ability to access educational resources without the need for expensive textbooks means that students can focus more on learning and less on how they will afford the next book.

While OER is making great strides in developed countries, there are still significant challenges in introducing these resources to less developed nations. Many countries, including my home country Ghana, face infrastructure issues, such as limited internet access and outdated technology. These problems can prevent students from fully benefiting from the wealth of free resources that OER offer. However, the potential for change is tremendous. With increased awareness and support, we can begin to introduce OER in my home country and others like it. As I continue to grow in my role, I am committed to advocating for the integration of OER in developing countries. This will require collaboration between governments, educational institutions, and organizations dedicated to promoting open access to education. By building awareness around OER and creating the infrastructure to support it, we can take meaningful steps towards a more equitable and accessible educational future.

My journey as an OER Graduate Assistant has only just begun, but I already feel a deep sense of purpose in this role. Education has the power to uplift individuals and transform communities, and OER are critical tools in making that happen. As I continue to work with the OER team, I look forward to being part of this global movement for change, one that prioritizes the needs of students and breaks down the barriers that have traditionally stood in the way of educational success. OER have shown me that education does not need to be restricted by financial constraints—it can and should be available to everyone, regardless of where they are in the world. I am excited to bring this knowledge back to my home country, where I hope to be part of the movement to promote OER and ensure that every student has the opportunity to succeed.

Open Educational Resources represent more than just a cost-saving initiative—they represent a fundamental shift in how we view education. OER remove barriers, level the playing field, and ensure that all students have the opportunity to reach their full potential. I look forward to continuing my work with the OER team and contributing to this global vision for a better, more equitable educational landscape.

As an undergraduate, long before I knew about affordable and open educational resources (AOER), I gave a speech at a well-attended university event where I decried the high cost of textbooks. After my speech, a fellow student asked me, shocked, “Are you allowed to talk about that?”

Spoiler: I’m still talking about it.

I didn’t know then that my career path would lead me into the higher education classroom as an instructor of Composition and Literature, through my degree in Library and Information Science, and right back around to issues of educational access and knowledge equity.

As UNC’s Textbook Affordability Librarian, I develop, sustain, and advocate for initiatives that promote free-to-student educational resources. This may mean working with faculty to adopt, adapt, or create OER for their courses, or exploring options for integrating library-licensed materials into a course, such as e-books available through library subscription databases.

My 13 years teaching at another university prior to my role at UNC has certainly influenced my views on AOER. On the one hand, I have extensive experience developing courses – from choosing textbooks to developing lessons and assessments to crafting quizzes and building Canvas courses – and I recognize the immense workload that comes with that endeavor. Converting a course from using a traditional, all-rights-reserved textbook to affordable and open resources is no mean feat; I deeply sympathize with faculty members’ legitimate concerns about the labor involved in doing so. I similarly respect the principles of academic freedom and the right of faculty to choose learning resources they deem best for their students and courses.

On the other hand, though, from the vantage point of a classroom-instructor-turned-AOER-advocate, I now see aspects of my previous relationship with the textbook industry very differently than I did while I was teaching. Especially in light of my impassioned speech about textbook costs as an undergraduate, I’ll admit that the cost of my students’ course materials wasn’t top of mind when I was an instructor.

Consider the opacity of textbook costs for faculty. It is possible for a faculty member to choose a textbook for a course and not even know exactly what students will pay for it. Some publishers make a faculty member “dig” to determine how much students will pay for the title, and in retrospect I’m ashamed to think that I often required a textbook without knowing the out-of-pocket cost for my students. After all, as an instructor I received a free copy of any textbook I was considering adopting for my courses, since publishers want to make it easy for faculty to review (and ideally, adopt) a textbook they sell. Of course, I knew it wouldn’t be free for my students, but the fact that my copy of the book simply materialized when I requested it from a publisher led to me focus only on the content of the book, not its cost.

Case in point: I taught early American literature for many years, and each semester I assigned a high-quality yet high-cost anthology from a major publisher. Even though I purposefully chose an older edition of the book to cut student costs, I now know that students easily paid over $70 for a new copy of the previous edition and over $50 for a used copy. And, to make it even worse, this is for literature that is so old that it’s in the public domain, meaning it’s no longer protected by copyright. At least 90% of the works I taught in that course are available for free anywhere on the web simply because of their age. Yes, there was plenty of “value-added” in this text: essential historical context, helpful timelines, thoughtful introductions written by experts in the field, etc. Yet that kind of content is also available in OER texts for free.

In the end, I’m a realist and recognize that not every learning resource in every class in every discipline will ever be completely open, and that’s fine. Yet as former teaching faculty now immersed in the world of open education, I hope to reach those instructors who, like me in my previous career, aren’t aware of OER or have misconceptions about them. We all know that the costs of higher education have soared, but what students pay for tuition and fees is simply outside the control of faculty. The cost of course materials, however, is within their control, and when a student doesn’t pay $70 for their American literature anthology, they have $70 for groceries, or gas, or a new pair of winter boots, or a thousand other things they need for themselves and their family.

There’s nothing I can do now about my having required expensive textbooks in the past other than fail forward. My position at UNC Libraries gives me the opportunity to make amends by advancing programs that help current and future UNC students save on textbooks. My undergraduate self who gave that speech way back when might have been disappointed that Instructor Nancy didn’t do more to control textbook costs for her students, but she’d certainly be on board with Librarian Nancy who works on behalf of AOER.