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Adding emphasis to specific text in a LibGuide can draw the user's eye to important information they might otherwise overlook. Using a single-cell table with a colored background or with a colored border can further emphasize and grab attention. Using a single-cell table has the added benefit of being accessible without alt text (as opposed to images).

For example:

Typographers and graphic designers use block quotes to emphasize information within a text. The academic community uses block quotes to indicate a quotation of length. Block quotes can be achieved a couple of ways, as explained below.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. -- Antoine de Saint-Exupéry, French writer and poet

To achieve the above design, this is the code that was used:

<p style="padding-left: 60px; padding-right: 60px;">
     <span style="font-size:16px;">
          <span style="font-family:georgia,serif;">
               <em>

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exup&eacute;ry, French writer and poet

               </em>
          </span>
     </span>
</p>

Another option for creating a block quote is to use the HTML blockquote command. The drawback of using this command is that you have less control over the style of the block quote.

In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.    --Robert Bringhurst, The Elements of Typographic Style

To achieve the above design, this is the code that was used:

<blockquote>
     <p>
           <strong>
                <span style="font-size:16px;">
                    <span style="font-family:lucida sans unicode,lucida grande,sans-serif;">

In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.&nbsp; &nbsp; --Robert Bringhurst, <em>The Elements of Typographic Style</em>

                    </span>
                </span>
          </strong>
     </p>
</blockquote>