What good are scholarly outputs and creative works if they cannot be discovered, accessed, and used by others? This guide walks you through some basic principles of promoting your work to increase its impact and preserving it to ensure its long-term availability.
preserve, 4. a. v. t. To keep in its original or existing state; to make lasting; to maintain or keep alive.
promote, 2. a. v. t. To further the growth, development, progress, or establishment of (a thing); to advance or actively support (a process, cause, result, etc.); to encourage.
OED Online, Oxford University Press, March 2023, www.oed.com